SEMINAR PROGRAMME
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Strand 1 – Innovations in Marketing
- 10.00am A challenger approach
to branding
Roger Pride, Director of Marketing, Department of Enterprise, Innovation & Networks, Welsh Assembly Government
- 11.30am How to be smarter with
Google
(Case study with Confused.com) Tom Bennett, Marketing Director and Sarah Baldwin Marketing Manager, Confused.com
- 1.45pm Do you know your tube
from my space? Marketing to “generation @”
Mark Stuart, Lead writer, Research & Information, The Chartered Institute of Marketing
- 3.00pm The impact of new
& forthcoming legislation on marketers and marketing
David Thorp, Director, Research & Information, The Chartered Institute of Marketing
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to hide details- 10.00am PR and new media
Colin Stephens, Quadrant Media & Communications
- 11.30 am International
PR in a global age
Mr Elliot Pill, Cardiff School of Journalism, Media and Cultural Studies
- 1.45pm Copy writing in the electronic
age
Antony Jones, Merlin Marketing and Public Relations
- 3.00pm Capturing the attention
of national & broadcast media: uSwitch and Confused.com
Jennifer Rose, PR Manager, Confused.com
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to hide details- 10.00am What’s new
in e-marketing
Phil Williams, Rocketseed
- 11.30am Lifting the lid on on-line
marketing: Top tips for success
Paula Dauncey, Marketing Manager, Imaginet
- 11.45pm How do I know I’m
doing all this right?
Fleur Copping, Head of Traditional Marketing, BT Global Services and Adrian Marron, Head of Value Add Portfolio, BT Global Services
- 3.00pm Maximising the Effectiveness
of Web Design: Is Gender an Issue?
Gloria Moss, University of Glamorgan
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to hide details - 10.00am Creativity
Roger Lipscombe and Suzanne Coleman, Golley Slater
- 11.30am Privacy and the future
of database/direct/relationship marketing
Martin Evans, Cardiff Business School
- 1.45pm Digital print
Edo Velthuis, Digital Services Manager, FormproMM
- 3.00pm Mobile marketing
Nick Fuller, Mobile Marketing Council, DMA
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